Hey, I'm Rifqi —

A Digital
Marketing
Manager

Performance Marketing · SEO · Paid Media

Transforming digital strategy into measurable revenue — across hospitality, tech, and creative industries. Data-driven, results-obsessed.

Contact MeDownload CV
Rifqi Fauzan Adyatma

Rifqi Fauzan
Adyatma

9+
Years Experience
166%
Traffic Growth
50%
Lead Increase
24K+
TikTok Followers
Performance MarketingSEO & Website OptimizationGoogle AdsMeta AdsTikTok AdsOTA AdvertisingKoddiContent StrategyEmail MarketingAnalytics & ReportingRevenue GrowthBrand StrategyPerformance MarketingSEO & Website OptimizationGoogle AdsMeta AdsTikTok AdsOTA AdvertisingKoddiContent StrategyEmail MarketingAnalytics & ReportingRevenue GrowthBrand Strategy
Performance Marketing
Full-funnel campaigns optimized for direct revenue contribution and measurable ROI.
SEO & Paid Media
Organic growth strategy combined with precision paid media across all key platforms.
Content & Social Strategy
Multi-platform content direction across Instagram, TikTok, Facebook, and beyond.
Analytics & Reporting
Data-driven decisions through campaign tracking, budget allocation, and KPI reporting.
Career Journey

Professional
Experience

9 years of progressive growth across hospitality, tech, and creative sectors — always focused on measurable digital impact.

Dec 2024 — Present
Sheraton Grand Jakarta
Gandaria City Hotel
Jakarta
Assistant Digital
Marketing Manager
  • Increased direct digital room night share by 5% through targeted performance marketing.
  • Achieved 17% growth in digital room nights via full-funnel optimization.
  • Drove 166% increase in website traffic through SEO and paid media scaling.
  • Manage all paid media: social ads, OTA platforms, and Koddi.
May 2023 — Dec 2024
Pullman Ciawi
Vimala Hills
Bogor
Assistant Digital
Marketing Manager
  • Developed comprehensive digital marketing plans and multi-channel campaigns.
  • Led social media strategy across Instagram, Facebook, TikTok, and Bride Story.
  • Led SEO initiatives and managed paid search for maximum ROI.
Apr 2022 — May 2023
Pawoon POS
Jakarta
Digital
Marketing
  • Managed media buying: Meta, TikTok, Google Ads, Email Marketing.
  • Generated 50% increase in sign-up leads.
  • Improved ROI by 7% and conversion rate by 10%.
Mar 2020 — Apr 2022
Pawoon POS
Jakarta
Social Media
Specialist
  • Grew Instagram followers by 30%.
  • Launched TikTok to 24K+ followers from zero.
  • Produced 50+ high-engagement video pieces.
Jul 2019 — Mar 2020
Gorilla Creative Solution
Jakarta
Art
Director
  • Led creative team for major brand campaigns.
  • Managed 10+ major projects from concept to delivery.
Oct 2016 — Aug 2019
Gorilla Creative Solution
Jakarta
Video
Editor
  • Produced and edited hundreds of commercial and digital videos.
  • Supported TV commercials, YouTube ads, and social media content.

Crafting Digital
Strategies That
Drive Real
Revenue

I'm Rifqi, a Digital Marketing Manager with 9 years of experience across hospitality, tech, and creative industries.

Currently leading digital marketing at Sheraton Grand Jakarta, I specialize in connecting brand presence to bottom-line results. Whether scaling paid campaigns, driving SEO, or crafting content strategies that convert — I operate at the intersection of creativity and data.

With roots in video production and art direction, I bring a rare creative-meets-commercial perspective to every campaign.

Key Metrics

Results That
Speak

Concrete, measurable outcomes across campaigns, platforms, and industries.

01
166%
Website Traffic Growth
SEO improvements and paid media scaling at Sheraton Grand Jakarta.
02
17%
Digital Room Night Growth
Full-funnel campaign optimization driving measurable direct bookings.
03
50%
Lead Generation Uplift
Sign-up lead increase through performance optimization at Pawoon POS.
04
24K+
TikTok Followers Built
Launched and grew a brand TikTok from zero to 24K+ organic followers.
05
10%
Conversion Rate Lift
Alongside 7% marketing ROI improvement through strategic optimization.
06
9yrs
Industry Experience
Hospitality, SaaS, and creative sectors — video production to performance marketing.
Core Competencies

Areas of
Expertise

Performance Marketing
Expert
SEO & Website Optimization
Expert
Google Ads
Expert
Meta & TikTok Ads
Senior
OTA Advertising & Koddi
Senior
Content & Social Strategy
Senior
Analytics & Reporting
Senior
Email & WhatsApp Marketing
Proficient

Get In Touch

adyatmarifqi@gmail.com
087880280001
Jakarta, Indonesia
Academic Background

Education

01
Postgraduate
Master of
Communication
Corporate Communication
Mercu Buana University — Jakarta
02
Undergraduate
Bachelor of
Communication
Broadcasting
Mercu Buana University — Jakarta